March Gregoroff

Statement

My work is based upon the basic human tendency of Anticipation and Disappointment, and the resultant joy when we free ourselves of this cyclical burden.

Humanity has aspired to a great many things, and we have all benefited from that aspiration.

However, when we bring our assumptions, plans and desires to human relations, we are forever betrayed, not by our friends and loved ones, but by our misplaced expectations of others.

If we just stopped presuming how another person should act, or how the world should be, we would all suffer less.
We must still make an effort to improve the world, but we must not become attached to the permanency of the outcome of our efforts.

The concept of misplaced expectations is central to Buddhism. When we invest our hopes and self-esteem outside of ourselves, we open the door to disappointment and disillusionment. Distancing oneself from the chains of an exterior set of expectations is highly liberating. There is just so much less to drag around.

We want our art to be conceptually meaningful, not just pretty to look at. I hope to use my work to make Buddhist thought more accessible to art lovers on a visceral level. I want concepts to be understood visually, without betting into the Verbal.

While I have experimented in different fine art techniques since I first went to art school in 1979, I have always been drawn back to oil painting. Among the various techniques I have explored, I have dabbled in watercolours several times. However, I can't help but go beyond that light hand required. Finally, I brought the saturation and flowing of the paint from watercolours to oil paints.

I love the viscous properties of the paint and the slow drying times that allow me to go back to the canvas at different times and create different effects. I also love the way the paint falls into the grooves of the canvas or lays over the surface, regardless of the texture. I enjoy the sound of the brush stroking or hitting a tightly stretched canvas. And frankly, i enjoy the recognition and appreciation by viewers in an acrylic dominant world of what is perceived as a difficult medium.

The mystique of oil paints combined with the romance of the subject matter creates instant identification. Everyone responds to paintings of food, despite how they might be rendered. Whether committed in high realism or in my more abstract "decaying" compositions.

Food is such a loaded topic. Celebratory meals, treats, bribes, love, food as medicine, pesticide laden fruit, cash crops from countries that can't feed themselves, binge eating, anorexia, starve a cold/fee a fever,... and on and on. "Food and Shelter"; it is human nature to put Food first. We learn to expect so much more from food than simple nutrition.

Personally, I love food, I love to eat and I'm a great cook. if i were to change careers, I would want to be a food critic. Painting food allows me to further my relationship with food, and exploit all the intrinsic manipulations, without damaging my immediate family.

My own family had its food issues. My parents had a peculiar marriage. In reflection, as an adult who is now married, I can look back and suspect that they may never really have loved each other, there was always food to bind them together. Both children of the depression, they took great pride in adequately feeding, and over feeding, their four tall brawny sons. Meals were never gloriously prepared, but they were good, wholesome and there sure was a hell of a lot of it.

Consequently, my siblings and i were no taught eating habits to naturally keep us slim. Acquisition of a healthy physique had always been a temporary choice, not the natural default behaviour.

Still, weight is not what my work is about, nor is food really. But I have developed such a heightened relationship with it, that it has become my natural metaphor for issues that I want to explore.

The ripe fruit, on the point of decay, and the prettily decomposing backgrounds of my work represent that tipping point of joyful anticipation and the ugly reality of all our dreams gone wrong. I find that food and the way I show it is the natural expression for all of the concepts that guide my own life; concepts that challenge me while bringing great peace and happiness.

Bio

March Gregoroff has spent a relatively typical life (some good, some bad) and has arrived at the place where all grown-ups do. “Why am I here?” Despite it being typical, all of the events of this life seemed to have converged to where she might comfortably, knowledgably, answer this question.

Gregoroff is here to have fun, to be at peace, and to make a positive contribution to the lives of others.

“Why?” The artist has memorized many convoluted, esoteric and highly intelligent answers to why. However, Woody Allen said in Hannah and Her Sister “Why bother asking the questions you will never get the answers to.” Indeed.

Chronology of important dates
1965   born, fifth child and only girl
1979    first real painting, a bang-on portrait of Lee Doyle
1983   met future husband
1984   took up graphic design
1986   married husband
1989   put down graphic design, took up breast feeding
1990   mother died
1992   produced second son, returned to painting
1999   participated in first art show
2003   created non-profit incorporation to help artists be better business people
2007   formalized commitment to Buddhism
2008   still married

CV

EXHIBITIONS


june 2008 Trio: a group show, hang man gallery

june  2008 Riverdale Art Walk

april 2008 First Unitarian Church, Sunderland Hall, Toronto

march 2008 Toronto Art Expo

feb 2008  Art at the Castle, Casa Loma

winter 2008  White Show, hang man gallery, group exhibition, toronto

dec-feb 2007-08  Club One, YMCA Muskoka, group show

november 2007  Little Art Show, fundraiser for the Artists’ Network of Riverdale

november 2007   Who Dunnit, a fundraiser for the Ontario College of Art

november 2007   Chancery Lane Gallery, solo exhibition, bracebridge

october 200  Evoked Emotions Gallery, solo exhibition, georgetown

october 2007  dominion house, solo exhibition, toronto

june 2007  Festival International Montreal en Arts, Montreal

june 2007  The Back Room, exposed, group show, Hang Man Gallery

june 2007 Riverdale Art Walk, toronto

march 2007  Toronto Art Expo, toronto

march 2007  solé gallery, group show, toronto

january 2007 hang man gallery, group show, Light Effect
dominion house, solo exhibition

november 2006   Little Art Show, fundraiser for the Artists’ Network of Riverdale

september 2006  eastern front gallery, solo exhibition, Let Food Be Thy Medicine
                                        
november 2005    Motionball, fundraiser in support of the Special Olympics
The Little Art Show, fundraiser for the Artists’ Network of Riverdale

since sept 2005 represented by Denise Roberge Gallery Palm Desert, California

april 2005  Letters for Literacy, Fundraiser for Dixon Hall

march 2005  eastern front gallery, solo exhibition, An Ideal Shelter

november 2004  The Little Art Show, fundraiser for the Artists’ Network of Riverdale

february 2004  eastern front gallery, solo exhibition, Delayed Hesitation

november 2003  The Little Art Show, fundraiser for the Artists’ Network of Riverdale
zeke’s gallery, montreal, solo exhibition, Delayed Hesitation

november 2002  The Little Art Show, fundraiser for the Artists’ Network of Riverdale

june 2002   gallery 1313, solo exhibition, Women as Misogynists

may 2002   RAW (Riverdale Art Walk)

march 2002  steam whistle, group show, The Syndicate

november 2001  gallery 888, solo exhibition, Edibles

may 2001  RAW (Riverdale Art Walk)

march 2001  gallery 888, duo exhibition, Workshop

november 2000  gallery 888, solo exhibition, Not My Mother’s Flowers

october 2000   gallery 1313. group show, Dreams and Nightmares

may 2000   RAW (Riverdale Art Walk)

february 2000  here and now gallery, group show, Twisted Valentine
 
ART MANAGEMENT EXPERIENCE
sept 2003 – present           Executive Director and  founder, Artists’ Network of Riverdale
february 2002                  Founder, Eastern Front Gallery, toronto
june 2006                           Through the eyes of the artist Lakeshore Arts, juror
2006 - 2001                      coordinator, RAW (Riverdale Art Walk)
april 2004                          opened “Hang Man”, the gallery face and studio resource centre of the Artists’ Network of Riverdale
2003                                     founder, launched the Artists’ Network of Riverdale, funded in part by the Ontario Trillium Foundation
launched Eastern Front Gallery, a collective for artists

OTHER RELATED WORK EXPERIENCE
2006 – 07                          Riverside District BIA board of directors
2005-06                             Shakespeare in the Rough theatre company,  Board of Directors
2004                                     participated in City of Toronto round table discussion about the implementation of the Culture Plan for 2006
2000 to 2004                   published works with Border Crossings and Flash Art Magazines
1997 – 99                           creator/teacher of “Real Art” an in-class experience in art and art history/appreciation
1993 – 95                            education and outreach with the Canadian Opera Company
1996                                      education and outreach with the National Ballet of Canada
1987 – 89                           Art Director with Saffer Advertising
1985 – 87                           Graphic Designer, Nasmith and Company
EDUCATION
1987 – 1995                      Under-grad degree in Art History, University of Toronto
1984 – 1986                       Diploma in Graphic Design, George Brown College
1979 – 1984                      Dundas Valley School of Art, Dundas Ontario

 


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